by Admostfear Team
The Brand: Nutrisari
The Product: All Nutrisari (Package, sachet, RTD)
Advertising objectives
Menanamkan dibenak konsumen bahwa nutrisari merupakan minuman bergizi yang baik dikonsumsi setiap hari.
Big Idea: Bergizi Tiap Hari
Tagline: Nutrisari Bergizi, Setiap Hari
Print ad
3. Wajah berseri setiap hari
Radio Ad (click play)
Nutrisari radio ad by Admostfear by acelagusta
The idea is to combine this radio ad with some competition that held on a interactive radio, to create awareness by encourage people to join "Adu Ngomong Cepet" games like "satu susu, dua susu, tiga susu, dst" or "satu tongkol, dua tongkol, tiga tongkol" which is kinda hard to do but people will give theirself a try, and to say about Nutrisari on and on to the audience.
Now (2 years later) This is sounds so funny!
We did made some TVC but to be honest the execution was so corny, and i'm quite shy to show it here ;p
But the idea is to show each day from Monday to Sunday, different people from different occupation/age (elementary school student, office worker, college boy who play football, old man, high school student, and whole family) is drinking Nutrisari in different package, and they all showing their happiness after drinking Nutrisari because Nutrisari Bergizi Setiap Hari :)
We also made the idea for below the line activity that held on one Car Free Day
That't it!
Pictures from Behind The Scene :
We made some mask in Fruit and Vegetable form with the name of each day from Monday to Sunday (according to Nutrisari Flavor) for the opening of our presentation.
We finally got the highest score, now (which is 2 years after this) I think that's because we work so hard.
Big Idea: Bergizi Tiap Hari
Tagline: Nutrisari Bergizi, Setiap Hari
Print ad
1. Matahari bersinar setiap pagi
2. Warna-warni cerahkan hari
3. Wajah berseri setiap hari
Radio Ad (click play)
Nutrisari radio ad by Admostfear by acelagusta
The idea is to combine this radio ad with some competition that held on a interactive radio, to create awareness by encourage people to join "Adu Ngomong Cepet" games like "satu susu, dua susu, tiga susu, dst" or "satu tongkol, dua tongkol, tiga tongkol" which is kinda hard to do but people will give theirself a try, and to say about Nutrisari on and on to the audience.
Now (2 years later) This is sounds so funny!
We did made some TVC but to be honest the execution was so corny, and i'm quite shy to show it here ;p
But the idea is to show each day from Monday to Sunday, different people from different occupation/age (elementary school student, office worker, college boy who play football, old man, high school student, and whole family) is drinking Nutrisari in different package, and they all showing their happiness after drinking Nutrisari because Nutrisari Bergizi Setiap Hari :)
We also made the idea for below the line activity that held on one Car Free Day
“Car Free Day, NutriSari Everyday”
Event ini diadakan saat Car Free Day di Jakarta dari pukul 08.00-12.00 WIB. Event ini bertujuan untuk memberikan pengalaman yang berkesan yang diberikan oleh NutriSari kepada konsumennya. Acaranya berupa perlombaan yang terdapat dalam 7 booth games yang setiap boothnya dinamai dengan nama-nama hari, seperti senin NutriSari, selasa NutriSari sampai minggu NutriSari. Games-games yang disediakan adalah :
Booth 1 “Senin NutriSari”
Booth 1 “Senin NutriSari”
Lomba memakaikan seragam sekolah lengkap pada manekin yang telah disediakan, kemudian dilanjutkan dengan lomba balap karung.
Booth 2 “Selasa Nutrisari”
Booth 2 “Selasa Nutrisari”
Lomba pengetahuan umum yang berisi pertanyaan mengenai manfaat vitamin yang terkandung dalam NutriSari dan buah maupun sayuran apa yang mengandung vitamin-vitamin tersebut.
Booth 3 “Rabu NutriSari”
Lomba mengambil buah dengan cara melompat selama 2 menit
Booth 4 “Kamis NutriSari”
Lomba susun puzle jumbo berukuran 1,5 x 1,5 meter
Booth 5 “Jumat NutriSari”
Lomba karaoke jingle NutriSari, yang telah diciptakan dengan kerumitan tertentu dengan tempo yang cepat.(Seperti Radio Competition/ Radio Ad)
Booth 6 “Sabtu NutriSari”
Lomba permainan Dance-Dance Revolution, yang merupakan lomba menari dengan langkah-langkah kaki tertentu yang ditampilkan dalam layar permainan.
Booth 7 “Minggu NutriSari”
Lomba olahraga golf mini
Pada tiap – tiap booth, pada para peserta yang telah menyelesaikan tantangan dengan baik, akan diberikan minuman NutriSari, (aneka macam jenis dan rasa pada tiap masing – masing booth) juga cap – cap pada kartu yang telah diberikan untuk para peserta yang harus dikumpulkan hingga mencapai 7 cap untuk mendapatkan hadiah yang telah disediakan oleh panitia. Hadiah – hadiah tersebut berupa :
•Merchandise dari NutriSari yang berupa gantungan kunci, notes, bolpoin, dan sticker.
•Kupon undian untuk mendapatkan kesempatan memenangkan Door Prize jalan – jalan gratis pp ke Bali untuk seluruh anggota keluarga (Orang tua dan maximum 3 orang anak).
•Selain terdapat booth-booth games, acara lainnya adalah penampilan dari band-band papan atas Indonesia, idola cilik dan Rally Photo yang dibuka untuk umum.
Pictures from Behind The Scene :
We made some mask in Fruit and Vegetable form with the name of each day from Monday to Sunday (according to Nutrisari Flavor) for the opening of our presentation.
We finally got the highest score, now (which is 2 years after this) I think that's because we work so hard.
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