This one is fun, We (me and Admostfear team) didn't made the idea nor the execution of this ads or ambience ad, about FUJI underwater camera. This is only a college task on Presentation Subject University of Indonesia, major: Advertising. year: 2007 Lecturer: Mr. Panata Harianja (Mas Jaja) The Task is to make the presentation as good as easy to understand, comprehensive, and look good.
We learned about presentation skill, one of the lesson is to put only the headline with some images/pictures that related to the topic we've been talking about, and present it by talking, not with writings. If we put too much writing, the audience will busy reading the writing, distracted, and not listening to your presentation.
So check this out! It's mostly just a funny underwater pictures, but it looks good.
College Task on Account Management Subject. University of Indonesia major: advertising, year: 2007. Public Social Announcement Strategy to persuade and educate people to throw away garbage to where its belong. As in some parts of Jakarta (Indonesia) the awareness of garbage issue is still in the minimum level. "Sampah Jadi Indah" (This is not a real project). The Brief was given by my Lecturer. The presentation and idea was made by me.
Enjoy! ( I know I put a lot of words on this presentation, but since we didn't present this to the lecturer, I have to put the all the information on this presentation.)
BIG IDEA: UNEXPECTED, UNPREDICTABLE Tagline: Expect The Unexpected"
This is a college task on Account Management Subject of University of Indonesia, major Advertising, year 2007. The Brief was given, Presentation and idea was made by me.
Product: Marbels Chew Candy Problem : Marbels is not Top Of Mind, Other brands has more promotion and advertisement.
Solution: Create awareness and become top of mind by heavily advertise in an attractive way. And exposing the identity: "cuma kejadian di dunia Marbels"
Marbels is a colourful candy with various flavours that offers an unexpected sensation.
BIG IDEA: IMAGINABLE!
Strategy: Make an activation that related with kids creativity :
MARBELAND!
: Creative play land where target audience are triggered to use their creativity while playing in the play land. Visitors need to buy at least 5 packs of Marbels as a ticket (valid for 1 person).
What's in Marbeland? - Giant Marbels Pixel Art, create a Marbel Man Pixel Art with Marbels.
- Booth Games: Labyrinth Lomba Lukis Layang-layang Lomba Gambar Imajinasi
PRINT AD
Forgive The Typo there, we noticed, but didn't revised it :p
TVC Storyboard (Click for bigger pict)
We show the kids some imagination land, where everything so fun, from a nice garden, flying on an air baloon, watch the world from sky, and fly to outer space, then they suddenly fell of, and it was just their imagination, the real situation is they playing trampoline and eating Marbels. It continues with a persuasion to join and feel the joy of Marbeland, and all the things they can do at Marbeland. We forgot to put the date , time, and place on the ads. We noticed, but didn't revised yet, too.. Sorry, after the presentation done, we put it aside *bad college student :p
College Task on Audio Visual Execution Subject (Lecturer: Mrs. Jeanny Hardono)
Campaign Againts Teens Pregnancy. By The O'Box Agency (this is not a real project).
The idea is to show that your freedom could kill your freedom. When you're young and you're being too free until you lose control, then if its leads to a teenage pregnancy and you're having a baby, you should take care of her/him, and that's gonna take your life, your freedom in the future.
The Product: Bright Store (The Cafe/Restaurant/Minimarket which can be found in some of Pertamina Gas Station)
Problem : People came to the gas station only to refuel their vehicle
Solution : Make people go to Bright Store by create a daily promo and advertising
•Marketing Objective :
•Increase Non Fuel sales by 20% within 3 months
•Improve fuel sales of more than 20%
•Advertising Objective : Persuate people to come to Bright Store
BIG IDEA: Everyday is a Bright day !
1.Campaign: Jingle A jingle is a memorable short tune with a lyric
To increase awareness and to become the top of mind of the consumer
2.Everyday Is a Bright Day” Promo
•We offer different promo every day. •The 7 types on the promo is based on consumer’s daily activity in a week to reach several types of Bright’s consumer which start from age 17-35 years old.
I Love Monday / Rush Monday
•7 am - 9 am : Free a cup of coffee, by showing your card business
•TwosDay
•12 am – 3 pm : buy 2 meal, get free 2 drinks
•Ladies Day
•12 am – 3 pm : Free cakes for every lunch package and lucky draw
•ThirstDay
•12 am – 3 pm : buy 1 beverage, get 1 free
•Thank God Its FriendDay (TGIF)
•7 pm – 9 am : buy 3 similar items, get 1 free
•Spread the Love
7 pm – 9 pm : Full romantic song. For every purchase minimum Rp 30.000,- , get free love potion drink. (beverage for couple)
SunnyDay
12 am – 3 pm : buy lunch package, get coloring book for your children
•
3.“Bright Card” Promo 4.Membership promo
•
Every Rp.100.000,- purchase of gasoline can get a free coupon which can be exchanged with selected drink (RTD) in Bright.
•
Every Rp.50.000,- purchase in Bright, consumer can get a point which accumulate in their own Bright Card.
•
Points can be exhange with a litre of Pertamax, depends on value of points collected.
We presented in front of our lecturer and some Business Officer from Pertamina, and they gave us a good review :)
Brand: Kleenex Tissue The Product: Kleenex Tissue for men (to put in the car)
and for children (with a cartoon design etc)
Brief: To introduce Kleenex in a new packaging suitable and attractive to men and children.
The output: TVC - storyline Big Idea: Understand. Tagline: Kleenex mengerti Anda, seperti ayah mengerti anaknya"
Seorang ayah dalam mobil menempuh perjalanan pulang menuju kerumah ditengah hujan pada malam hari. Anaknya menunggu sang ayahnya pulang, ketakutan dan mulai menangis karena takut petir. Si ayah terjebak macet, ia lalu menuliskan pesan berisi “tenang dek, ayah sebentar lagi pulang” pada sebuah tisu yang diambil dari car pack tisu di mobilnya dan menerbangkannya.
Si anak yang mulai menangis mencoba mengambil tisu yang terletak di dekat jendela kamarnya. Tisu dari si ayah ternyata masuk ke kamar si anak melalui jendela dan jatuh didekat tisu mini box milik si anak. Ketika mengambil tisu, si anak tiba-tiba melihat tulisan pada tisu tersebut. Ia membaca pesan tersebut lalu merasa tenang dan tertidur.
Tidak lama, ayah sampai kerumah, ia masuk ke kamar si anak, menyelimuti dan mencium anaknya, berlalu dan mematikan lampu.
“Kleenex, mengerti anda, seperti ayah mengerti anaknya.”
Ditujukan untuk menjangkau langsung kedua target (yaitu pria dan anak-anak) dengan melibatkan cerita antara ayah dan anak, dimana Tissue Kleenex ikut "berperan" dalam cerita tsb sekaligus menyampaikan bahwa Kleenex mengerti bahwa kebutuhan masing-masing orang berbeda-beda dan Kleenex hadir dalam packaging yang cocok untuk digunakan pria dan anak-anak.
The Brand: Gatsby The Product: Gatsby body shower gel
Insight: mereka menginginkan sabun yang tahan lama wanginya, membuat segar sepanjang hari walaupun sudah aktif bekerja seharian.
BIG IDEA: Bekerja sehari penuh Tagline: WORKS ALL DAY
WORKS ALL DAY : Pertama mengacu pada produk Gatsby body shower gel, sebagai sabun yang paling tepat bagi pria, wanginya maskulin, tahan lama dan membuat penggunanya segar sepanjang hari. Gatsby body shower gel bekerja sepanjang hari (works all day), dirancang khusus untuk pria aktif dengan kandungan farnesol, parfum “floral woody”, ekstrak tumbuh-tumbuhan yang bekerja mengurangi minyak pada kulit, sehingga sangat menjaga kesegaran tubuh pria dari saat mandi menggunakan Gatsby sampai sepanjang hari.
Kedua, jika dikaitkan dengan eksekusinya yang menggambarkan kehidupan pria yang aktif, bekerja sepanjang hari (termasuk lembur), WORKS ALL DAY menyampaikan bahwa orang (tokoh dalam iklan) yang menggunakan Gatsby body shower gel dapat bekerja keras, seharian, tetapi tetap segar terus sepanjang hari.
Print Ad
I'm not sure about this print ad (the idea comes at the end :p) It wasmeant to show the one who use Gatsby can do something MORE than the others, that's why he is bigger, and even its already noon and he already works all day, but he still can work hard.
TVC (Story Board)- click to enlarge the picts
Its a story about some ticket officer at a highway road station (jalan tol) that works all day, but he still look fresh eventhough he's working overtime, from early morning till late night, he still got a fresh look and smile in his face. To be forward: You use Gatsby, you works all day, Gatsby also works all day, you always look good and fresh, and girls are hitting on you. (*yeap this is a men's product! add chicks to 'get' them :p)
The idea is to combine this radio ad with some competition that held on a interactive radio, to create awareness by encourage people to join "Adu Ngomong Cepet" games like "satu susu, dua susu, tiga susu, dst" or "satu tongkol, dua tongkol, tiga tongkol" which is kinda hard to do but people will give theirself a try, and to say about Nutrisari on and on to the audience.
Now (2 years later) This is sounds so funny!
We did made some TVC but to be honest the execution was so corny, and i'm quite shy to show it here ;p But the idea is to show each day from Monday to Sunday, different people from different occupation/age (elementary school student, office worker, college boy who play football, old man, high school student, and whole family) is drinking Nutrisari in different package, and they all showing their happiness after drinking Nutrisari because Nutrisari Bergizi Setiap Hari :)
We also made the idea for below the line activity that held on one Car Free Day
“Car Free Day, NutriSari Everyday”
Event ini diadakan saat Car Free Day di Jakarta dari pukul 08.00-12.00 WIB. Event ini bertujuan untuk memberikan pengalaman yang berkesan yang diberikan oleh NutriSari kepada konsumennya. Acaranya berupa perlombaan yang terdapat dalam 7 booth games yang setiap boothnya dinamai dengan nama-nama hari, seperti senin NutriSari, selasa NutriSari sampai minggu NutriSari. Games-games yang disediakan adalah : Booth 1 “Senin NutriSari”
Lomba memakaikan seragam sekolah lengkap pada manekin yang telah disediakan, kemudian dilanjutkan dengan lomba balap karung. Booth 2 “Selasa Nutrisari”
Lomba pengetahuan umum yang berisi pertanyaan mengenai manfaat vitamin yang terkandung dalam NutriSari dan buah maupun sayuran apa yang mengandung vitamin-vitamin tersebut.
Booth 3 “Rabu NutriSari”
Lomba mengambil buah dengan cara melompat selama 2 menit
Booth 4 “Kamis NutriSari”
Lomba susun puzle jumbo berukuran 1,5 x 1,5 meter
Booth 5 “Jumat NutriSari”
Lomba karaoke jingle NutriSari, yang telah diciptakan dengan kerumitan tertentu dengan tempo yang cepat.(Seperti Radio Competition/ Radio Ad)
Booth 6 “Sabtu NutriSari”
Lomba permainan Dance-Dance Revolution, yang merupakan lomba menari dengan langkah-langkah kaki tertentu yang ditampilkan dalam layar permainan.
Booth 7 “Minggu NutriSari”
Lomba olahraga golf mini
Pada tiap – tiap booth, pada para peserta yang telah menyelesaikan tantangan dengan baik, akan diberikan minuman NutriSari, (aneka macam jenis dan rasa pada tiap masing – masing booth) juga cap – cap pada kartu yang telah diberikan untuk para peserta yang harus dikumpulkan hingga mencapai 7 cap untuk mendapatkan hadiah yang telah disediakan oleh panitia. Hadiah – hadiah tersebut berupa :
•Merchandise dari NutriSari yang berupa gantungan kunci, notes, bolpoin, dan sticker.
•Kupon undian untuk mendapatkan kesempatan memenangkan Door Prize jalan – jalan gratis pp ke Bali untuk seluruh anggota keluarga (Orang tua dan maximum 3 orang anak).
•Selain terdapat booth-booth games, acara lainnya adalah penampilan dari band-band papan atas Indonesia, idola cilik dan Rally Photo yang dibuka untuk umum.
That't it!
Pictures from Behind The Scene : We made some mask in Fruit and Vegetable form with the name of each day from Monday to Sunday (according to Nutrisari Flavor) for the opening of our presentation.
We finally got the highest score, now (which is 2 years after this) I think that's because we work so hard.
Product: Nissin Wafer TM + TA : Male Female, Youth, 17-26 yo.
Menonjolkan kelebihan Wafer Nissin yaitu wafernya yang renyah dan 'ringan', saking renyahnya, ketika digigit akan menimbulkan bunyi 'kress kress'.. dan cocok untuk menjadi cemilan bagi anak muda.
Tagline : "Kress.. your boring time!" --> yang juga berima seperti "crash your boring time"
PRINT AD (Creative 2 side Ad) - FRONT
BACK
Menampilkan bungkus wafer Nissin yang seolah-olah pada bagian ujung kanannya sudah disobek sehingga wafer siap dimakan. Pada bagian tersebut ada tulisan "tear here" dan ketika "wafer" diangkat akan menimbulkan bunyi "kreesss", untuk menarik minat anak muda. Pada halaman belakang visualisasi kerenyahan wafer Nissin yang terbelah dua untuk menggugah minat.
College task on Advertising Practice subject. We have to submit a set of logo and poster to IAA, I actually forgot the exact brief, but it was something about biodiversity. If you wanna know more, Google it.
Biodiversity Logo
Posters (Click for a bigger image)
The Rationale :
“One Great Idea can help in saving up to 30 million species”.
And the big idea is “One Simple Action”.
As we know, we as species are rapidly destroying and threatening the survival of our ecological communities. But sometimes we don’t know or realize that our lifestyle and consumption habits are dangerous for our ecosystem and this living planet. When some things became a habit, it’s going to hard to tell them to completely change their habits. Besides, people will get confuse, “which habit?”, “Which way of consumption?” Etc. That’s why I chose “One Simple Action”. It means by only do one particular action and change one particular consumption habit, can help in saving up to 30 million species. We can always start with a simple act. Tell them some good information and what to do to help. If they follow and do step by step, one by one of each action, they can directly contribute saving our biodiversity in a simple and easy way.
This big idea can be extended as a campaign. There are many tips to do to save our biodiversity, but they don’t know yet, such as using fluorescent light bulb or reuse metal tin cans, etc. Not to forget, after we give some important information, we want them to take action and change their habit. (Tagline: One simple action can help in saving up to 30 million species. Take action. Change our habit.)
The idea is execute in “clean”, “direct”, and serious look, which can be easily identified. (By the “biodiversity logo” and the constant “look” of this “One simple action” campaign).The target audience is male and female, between 12-65 years old, because the information on the poster can be understand by them, they can keep it their mind, and take “the simple action”.
College task on Advertising Practice subject.D3 Advertising University of Indonesia. (This is not a real project, only simulation)
Client: ASIRI (Asosiasi Industri Rekaman Indonesia) Target Audience / Adapter: Youth. Menurut hasil riset kecil-kecilan yang kami buat, pembajakan musik yang dilakukan oleh anak muda lebih banyak dilakukan dengan cara mengunduh musik melalui internet secara ilegal dan kebanyakan dari mereka tidak mengetahui bahwa mengunduh secara ilegal juga merupakan tindakan pembajakan musik yang bisa mematikan industri musik.
FLOW: Issue spreading of missing artists, revealing the cause, directing audience to the website that contains about Heartbeat Campaign,
Heartbeat: The sign of life, The heart of music is the creativity, and Beat is the Heart of music, so No Heart, No Beat, No Music. If youth consider themselves as a music lover they'll appreciate the artists and won't do any piracy or illegal downloading.
Its basically just a TVC in audio only version, just as reminder for the messages we've sent through the video/visual in Radio channel (the media where people listen to music)
Me and my friends (Sando, Lala, Mojo, and Bagus) were joined a NuGreenTea Video Contest. and we got a Favorite Winner Award for this. Thanks for those who helped and voted for us.
In D3 Advertising, there's some junior orientation called KLARIA (IKLAN CERIA). Mine got a "Hippie" theme. They made a small competition for the juniors.
The brief is to make a storyboard for TVC, a radio script and a print ad for The Product : Hippies Headband USP : You can plant a flower on it and save the earth :p
In a tight time, I got an idea for the radio script. (*just for laugh - ane betawi aseli! :D)
Taneman Pale Lo
NARATOR:Di suatu perkampungan yang terletak di tengah kota yang padat, sumpek, sempit, dan tidak ada lahan.
SFX:SUARA KNALPOT, KLAKSON, TUKANG BAKSO, DAN SUARA ANAK-ANAK BERMAIN.
INDUN:Nyak, kan sekarang lagi hot-hotnya global warming, kok kite kagak nanem tanaman si?
ENYAK:Rumah sempit gini, mo nanem dimane? Di pale lo?
INDUN:Huuh..
NARATOR:Keesokan harinya
INDUN:(BERTERIAK, DARI KEJAUHAN) Nyak, minta aer doong..
ENYAK:Buat apaan ndun?
INDUN:(BERTERIAK, DARI KEJAUHAN) Buat nyiram taneman nyak.
